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At the age of 8, Nick Kaars
loved the work of Norman
Rockwell. At age 17, his career
goals became very clear; he
decided to enroll in the presti-
gious Art Center College of
Design in Los Angeles and
found himself in love with the
art of design and graphics. Nick
has been part of the Hawaii’s
business and marketing
community for 30 years. Having
a reputation as a successful designer, he directs a boutique
creative design shop. As
Creative Director, he is respon-
sible for guiding the direction
and development of: creative concepts, positioning strategies
via signage and branding.
Nick’s professional experience includes a variety of disciplines:
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Sign
Permitting Problem
Solving. |
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Directional signage programs
for resorts and hotels,
buildings, and retail centers. |
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Themed
Retail Environments |
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Branding Consultant |
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Exhibit &
package design. |
This vast experience places
him as one of the most
versatile, creative marketing communications consultants in
Hawaii. He has won numerous
local and national awards and
is published in major trade publications and books.
Accounts include:
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Outrigger Hotels:
Individual Hotel Branding and
Unification Under One Brand
Nick created an umbrella
branding symbol for the Outrigger Hotel network in addition
to maintaining individual sub-
branding of all hotel properties. Outrigger Resorts &
Hotels
became the new name, and all
existing hotels adopted the prefix “Outrigger.”
The Dole Cannery
This Oahu visitor shopping attraction required multi design
disciplines. Nick Kaars and Associates provided the tenant
store front header design,
sculpture design, exhibit design,
historical research, site
branding supergraphics and a signage program.
The 600,000-sq - ft. project
required a $600,000 environ-
mental design budget, has won
several design awards and was
published in a table top book
titled: “Urban Entertainment
Graphics.”
Marriott’s Ko Olina Beach Resort
Design responsibilities included color theming the five tower
resort as well as identification
and directional signage for all
the resort facilities.
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Resort Shopping Centers
- Wailea and Mauna Lani
Nick Kaars Associates
developed branding and sign programs for the shopping
centers of the major resort destinations: Tenant sign standards,
and branding the
center via color schemes and
symbol identification signage.
Signage Projects
Bank of Hawaii Interiors
Ala Moana Ctr. Parking Facility
Waikiki Trade Center
Marriot Time Share Projects
Outrigger Wailea Resort
The Landmark Shops
The Shops at Mauna Lani
The Shops at Wailea
Koko Marina Center
Ko’Olina Resort & Marina
Branding Projects
Outrigger Hotels & Resorts
Territorial Savings
Zippy’s
Napoleon’s Bakery
Pacific Beach Hotel
The Bay Club
Condominium Waikoloa Beach Resort
Vista Waikoloa
Condominium Waikoloa Beach Resort
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